DiscoverSport

Brands & Sponsors

Meet sport fans where they watch.

Reach engaged audiences through advertising and sponsorship around relevant sporting content.

Explore commercial opportunitiesSee capabilities

The challenge

What gets in the way.

  • —Grassroots and emerging sport is hard to buy into.
  • —Sponsorship value is rarely visible.
  • —Generic placements miss passionate audiences.

Why it matters to brands & sponsors

Built around what you need.

01Commercialisation and sponsorship

Turn sporting attention into opportunity.

Advertising, content, audiences, sponsors and publishing partners connected — with a clear value exchange between brands and sport.

  • Digital advertising formats and sponsorship opportunities.
  • Ways for organisations and publishers to explore commercial opportunities around their content.
  • Brands reach relevant sporting communities; sport gains partners who value its audience.

02Discoverability for every athlete

Talent shouldn't be limited by visibility.

Sports-focused profiles give every athlete a place to show who they are — and a way to be found beyond the networks they already have.

  • Dedicated sports profiles for highlights, achievements and sporting journeys.
  • Content that can be discovered by fans, clubs, coaches, scouts and potential sponsors.
  • Visibility for mainstream and underrepresented sports alike.

03Engagement and rewards

Engagement that can give back to sport.

ByteBucks and supported rewards experiences connect audience engagement with wider participation and athlete-support initiatives.

  • Rewards experiences where supported.
  • Engagement linked to participation and athlete-support initiatives.
  • The Discover Sport Foundation helps athletes access opportunities.

Rewards availability varies by market and configuration.

04Social and streaming in one ecosystem

More than a stream. A sporting destination.

Sports-focused social discovery meets structured live and on-demand viewing, so audiences move from finding content to watching more of it.

  • Profiles, communities and highlights alongside live events.
  • Live and on-demand viewing in a coherent sporting destination.
  • OTT destinations for organisations that need them.

Relevant capabilities

What you can use.

Not every capability is included in every configuration. We'll shape the right combination with you.

Optional configuration

Advertising

Introduce advertising around your content in a way that respects the viewing experience.

By consultation

Sponsorship opportunities

Connect partners to the competitions, teams and audiences that matter to them.

Core

Audience discovery & community

Help fans find your content across the wider Discover Sport ecosystem, and follow what they care about.

Core

Live streaming

Stream matches, races and ceremonies live, then keep them available on demand.

Use cases

How it looks in practice.

01

Sponsor a competition

Align with a league or tournament and appear across its live and on-demand coverage.

02

Targeted sport audiences

Advertise around specific sports, regions or levels of competition.

Why Discover Sport.

  • Access to sport across every level.
  • Placements tied to real content.
  • Partnerships shaped with our team.

How the ecosystem works

Every upload feeds the whole loop.

Content, audiences and opportunity reinforce each other — the more the ecosystem is used, the more there is to discover.

  1. 1

    Create

    Athletes, clubs, federations and media partners create or distribute content.

  2. 2

    Discover

    Audiences discover sporting content, talent and competitions.

  3. 3

    Connect

    Profiles, following, viewing and engagement build communities.

  4. 4

    Open doors

    Visibility can create opportunities for scouting, sponsorship, partnerships and commercialisation.

  5. 5

    Attract

    Participation and relevant content attract further audiences and partners.

↺ And back to step 1 — new audiences bring new creators.

Visibility creates possibilities, not guarantees — scouting, sponsorship and revenue outcomes depend on each case.

Your growth path

Start practical. Expand over time.

  1. Establish

    Explore audiences and content.

  2. Engage

    Sponsor events or teams.

  3. Grow

    Expand reach across the ecosystem.

  4. Monetise

    Run ongoing advertising.

  5. Control

    Build branded content experiences.

Let's shape your setup.

Talk to us about Discover Sport for brands & sponsors.

Let's talk →