DiscoverSport

Athletes & Creators

Your journey, seen.

Create a profile, publish your story and become discoverable to fans, scouts and partners.

Create your profile on DiscoverSportJoin Discover SportSee capabilities

The challenge

What gets in the way.

  • —Social feeds bury your best moments.
  • —It's hard to be found beyond your own followers.
  • —There's no single place that shows your sporting record.

Why it matters to athletes & creators

Built around what you need.

01Discoverability for every athlete

Talent shouldn't be limited by visibility.

Sports-focused profiles give every athlete a place to show who they are — and a way to be found beyond the networks they already have.

  • Dedicated sports profiles for highlights, achievements and sporting journeys.
  • Content that can be discovered by fans, clubs, coaches, scouts and potential sponsors.
  • Visibility for mainstream and underrepresented sports alike.

02Social and streaming in one ecosystem

More than a stream. A sporting destination.

Sports-focused social discovery meets structured live and on-demand viewing, so audiences move from finding content to watching more of it.

  • Profiles, communities and highlights alongside live events.
  • Live and on-demand viewing in a coherent sporting destination.
  • OTT destinations for organisations that need them.

03Engagement and rewards

Engagement that can give back to sport.

ByteBucks and supported rewards experiences connect audience engagement with wider participation and athlete-support initiatives.

  • Rewards experiences where supported.
  • Engagement linked to participation and athlete-support initiatives.
  • The Discover Sport Foundation helps athletes access opportunities.

Rewards availability varies by market and configuration.

04Commercialisation and sponsorship

Turn sporting attention into opportunity.

Advertising, content, audiences, sponsors and publishing partners connected — with a clear value exchange between brands and sport.

  • Digital advertising formats and sponsorship opportunities.
  • Ways for organisations and publishers to explore commercial opportunities around their content.
  • Brands reach relevant sporting communities; sport gains partners who value its audience.

Relevant capabilities

What you can use.

Not every capability is included in every configuration. We'll shape the right combination with you.

Core

Profiles & digital presence

A home for your athlete, club, school or organisation — identity, story, teams and content in one place.

Core

Video-on-demand publishing

Upload highlights, full matches and stories, organised so supporters can find them again.

Core

Audience discovery & community

Help fans find your content across the wider Discover Sport ecosystem, and follow what they care about.

Core

Live streaming

Stream matches, races and ceremonies live, then keep them available on demand.

Use cases

How it looks in practice.

01

A profile that travels with you

Results, highlights and story in one place you can share with anyone.

02

Behind the scenes

Publish training, travel and competition content for the people following your journey.

Why Discover Sport.

  • Free to start exploring.
  • Discoverable across the Discover Sport ecosystem.
  • Content organised around you, not an algorithm.

How the ecosystem works

Every upload feeds the whole loop.

Content, audiences and opportunity reinforce each other — the more the ecosystem is used, the more there is to discover.

  1. 1

    Create

    Athletes, clubs, federations and media partners create or distribute content.

  2. 2

    Discover

    Audiences discover sporting content, talent and competitions.

  3. 3

    Connect

    Profiles, following, viewing and engagement build communities.

  4. 4

    Open doors

    Visibility can create opportunities for scouting, sponsorship, partnerships and commercialisation.

  5. 5

    Attract

    Participation and relevant content attract further audiences and partners.

↺ And back to step 1 — new audiences bring new creators.

Visibility creates possibilities, not guarantees — scouting, sponsorship and revenue outcomes depend on each case.

All of this happens on DiscoverSport — open the platform

Your growth path

Start practical. Expand over time.

  1. Establish

    Create your profile.

  2. Engage

    Share live moments and events.

  3. Grow

    Grow your audience through discovery.

  4. Monetise

    Explore partner and sponsor conversations.

  5. Control

    Build your own channel.

Your journey starts here.

Create your profile on DiscoverSport — free to start exploring. The team is here if you'd like a hand getting set up.

Create your profile on DiscoverSport →